Do you know how you may be breaking your donor’s heart? Keep it up, and they’ll break yours.
This is important.
It’s about a new report that may change how you do fundraising.
Let me explain.
Unless you’ve been asleep at the wheel, by now you should know that most nonprofits have been hemorrhaging donors.
By tending to focus more on expensive, staff-intensive acquisition strategies like direct mail and special events, charities are bringing in one-time donors who never give to them again.Details