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Jan72014

10 Reasons this Fundraising Appeal Hits it Out of the Ballpark

It’s not about the money. It’s about the mission and the impact. This year-end fundraising blog post from 2013 by a recent nonprofit client of mine, One Justice, absolutely nails why we ask folks for support. It’s about what will happen if we don’t engage in fundraising.

I encourage you to read and consider the full post. For while we may be at the beginning of the calendar year, there’s no reason you can’t use the key elements of this approach year-round. It’s not just about the prose; it’s about the attitude.

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January 7, 2014 7 CommentsAnnual GivingBy Claire Axelrad

Dec172013

3 Keys to Rethink Fundraising Risk and Reward in 2014

When should you take risks with fundraising? When you’re ready. Here’s what I mean:

You Can’t Riff Without a Guitar. News flash: You’ve got to do the basics before you improvise.

What’s on your playlist for 2014? The rewarding gold standards like prospecting, asking and stewarding? Or riskier new events? Special campaigns? Extra social media? You’re to be congratulated if you’ve got innovative ideas. It shows you haven’t lost your creative spark, and you’ve got gusto and passion for what you do. Bravo! But… wait… hold on a minute…

Before you get lost in the creative process,

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December 17, 2013 1 CommentStrategy & ManagementBy Claire Axelrad

Dec102013

It’s Not All about Major Gifts: 10 Ways to Succeed with Small Gift Fundraising

Today I went to research something online and ended up viewing the first entry Google gave me – which was on Wikipedia. To my delight, I ran into an awesome fundraising campaign (this is an occupational hazard with fundraisers – we actually like and admire things like pledge breaks when they’re done well)!