In Part 1 we looked at establishing event goals and objectives; then determining if an event was the most efficient and effective way to achieve desired outcomes.
We recognized most events are less about actual monetary return on investment (ROI) than they are about return on engagement (ROE).
In other words, if you’re doing an event purely to raise money there are other more cost-effective fundraising strategies. However, events done right are an excellent awareness-raising, branding and donor cultivation tool. You just have to go into events fully cognizant of what success will look like, both from your organization’s and your donor’s perspectives. Only armed with this understanding can you create events that will be worth your while.
Today we look at ways to make events – once you’ve decided to hold them – fulfill both your and your donors’ dreams.