Bet you thought social media sucks for fundraising. Au contraire.
It can help you raise money big time – but only if you engage with purpose. Just like anything else, social media won’t help you meet your goals unless you know where you’re going with it. Out of context, social media exchanges are just transactions.
Ask yourself this question: What am I going to do to make this exchange mean something, now and in the future?
DetailsYou had me at hello.
That’s what your constituents should think and feel when your email arrives in their inbox.
Hello is a way to call attention… a greeting… an invitation to a dialogue. Does your email do that? Does it easily capture your intended reader’s attention? Does it greet them warmly? Does it encourage interaction with you?
If your emails aren’t getting the open rates you’d like, it’s time to take charge!
DetailsImagine what it would mean to your mission if you doubled the lifetime value of all of your current supporters.
I recently listened in on an interview between Gail Perry and Jay Love of Bloomerang. It’s a great listen, and the two of them fired me up to write another post on the importance of focusing your efforts on donor retention.
Do you know even know what percentage of donors you’re retaining? According to Jay, less than 5% of fundraising offices know this answer! So, you’re not alone. But you can do better.
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