Why is it so hard to set up a time for a visit with a prospect? It just is. People screen their phone calls. They don’t answer your es. They’re busy. And, let’s face it, they know what this is about. Some folks will avoid the ask because they’re thinking about it in terms of…Details
“Begin at the beginning and go on till you come to the end; then stop.” So wrote Lewis Carroll in Alice in Wonderland.
It’s the same with major donor fundraising, except you don’t ever really stop. You just start up again. You do follow a prescribed path, however. And here’s what it looks like:
- Ground Floor
- Back Door
- Ask For
If you do this correctly, it becomes a transformational process for the donor. They want to stay connected and engaged and invested. Which is why you don’t stop. You follow up with “Some More.”
Too often ‘Fundraising’ is made to sit in the corner while her step-sisters, ‘Content Marketing’ and ‘Online Communications’, get busy dressing up for the ball.
Her step-mother and step-sisters think raising awareness is more important than raising money.
They think all they have to do is look pretty, and they’ll naturally get chosen. Nobody wants to be bothered to include Cinderella (aka Fundraising) in the planning. After all, she’s “dirty.”