Is your nonprofit using Instagram yet? Pinterest?
I’m going to suggest you give it some serious consideration.
We live in the age of information overload. A wealth of information creates a scarcity of attention and thus a need to efficiently allocate attention.
Visual to the rescue!
Visual is a huge trend in marketing, using the power of digital to communicate your message and stay within the diminishing attention span of today’s online readers –8 seconds (one second less than the attention span of a goldfish).
If human minds are adapting to information overload this way (to multitask, prioritize, and consume quickly and efficiently), it makes sense for your nonprofit to adapt as well.
Otherwise, you’ll work really hard to put messages out there – that no one will read.
Want to stop working just hard and start working smart?