You say you want a revolution? A lot of us in the public sector have to confess we’ve long had a affair with our top tier major donors. And this may be a problem. We’ve entered an era of power to the people –which dovetails nicely with the definition of philanthropy, from Greek phil…
DetailsBranding used to connote something done with a hot iron to mark ownership of a steer. If there was a relationship quality to this it was only in the fact of being an owner of the thing possessed. It was certainly not about building a relationship, or any important social bonds, with your livestock. In…
DetailsThe fact that development and marketing are charged with making the same relationship-building and communications decisions means that it is time, once and for all, to actively align these functions. Yesterday in Part 1 we discussed the natural linkages between these functions and that, first and foremost, everything we do is about the customer experience. Today,…
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