5 Secrets of Psychologists: How to Get Donors to Say “Yes”
In 1984 Robert Cialdini wrote a groundbreaking book, Influence: The Psychology of Persuasion, outlining principles of influence that affect human behaviors.
These principles are well documented, and can be incredibly useful to fundraisers.
Even someone inclined to support your cause may not give unless you push the right buttons.
Here are five triggers — with a few suggested strategies (I’m sure you can come up with more) — to use these principles in your offline and online relationship building with prospective supporters:
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