Be Your Donor Week
What I have for you is something you can do this week (or you can pick another week on your calendar that isn’t already overfilled with appointments, assignments, meetings and what-not). It’s really simple and really powerful. There’s one catch: you have to put aside 45 minutes/day for five days. If you’re resistant to change, read no further. This post isn’t for you. If, however, you have a hunch you might be able to move from good to great, then… read on (oh, and there’s a little bonus ‘gift’ at the end).
I’m going to show you how to become a donor-centered fundraiser in just five days. And by “donor centered,” I don’t mean pandering to donors, letting them abuse you or succumbing to mission drift in order to please them. That’s extreme. I’m going to show you how to simply follow the “Golden Rule,” and do unto donors as you’d wish them to do unto you.
Like I said, it’s simple. But you’ve got to dedicate the time. Go ahead. Find yourself a week where you can dedicate just 45 minutes/day to find out what ‘donor-centered’ may mean to your constituents.
This exercise is something I hope will dramatically change – and improve – how you approach your donors. And this change can happen for you in just five days.
In a nutshell, I’m going to ask you to:
- Make a list.
- Pick five things on your list.
- Do the five things.
- Consider what five things you’ve learned.
- Make an action plan to change how you approach donors based on what you’ve learned.
Ready to get started?
Details
Underlying this 1-2-3 formula is a need for balance.
