9 Simple Ways to Reach Different Generations of Donors Successfully

9 Simple Ways to Reach Different Generations of Nonprofit Donors SuccessfullyWe’re in the midst of a generational shift: Millennials have recently surpassed Boomers as the largest generation in America, and have surpassed Generation X as the largest part of the American workforce.

As these changes happen, nonprofits should take a look at their marketing channels and make sure they are using the right methods to reach each generation.

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10 Ways to Build Donor Trust and Overcome Negative Views about Charities

trustWhat prompted me to write this article was a recent post by Matthew Sherrington on the 101 Fundraising Blog about the dangers to the public benefit sector posed by erosion of trust.  We’ve known for some time that whenever there’s a charity scandal, the bad behavior of one player can become detrimental to all.  But over the past year in the U.K. the problem has become even more challenging. Could it happen here?  Matthew says “yes.”  And I concur.  Trust is a fragile thing.

In the U.K what happened was a perfect storm of perceived over-solicitation and insufficient outcomes, exacerbated by a barrage of media that sounded an alarm about nefarious practices.  Trust plummeted. A wake-up call, for sure.

But what does it mean?

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