We live in an age of information overload.
As a result, many of us (me included) have gotten into some really bad habits in an effort just to “keep up.”
These habits are not only killing your productivity, they’re killing you!
So today I thought I’d take a step back from offering fundraising tips and tools, and offer up some brass tacks advice to lighten your load.
And I want to take on the killer of all time sucks.
Email.
DetailsBy now you undoubtedly know you’re losing too many first-time donors.
In fact, the Fundraising Effectiveness Project report shows you’re losing an average of 77% of these folks!
Today I want to talk about a subset of new donors who don’t renew. They’re called “third party donors,” and they come to you through a variety of portals:
If you don’t build donor loyalty over time, you’re really missing out on the long-term value of every donor you bring in. And, guess what else?
You’re working too hard.
Donors come in. Donors go out. Donors come in. Donors go out.
One-time gifts are here today, gone tomorrow.
It’s like being on a non-stop treadmill. Just exhausting!
But there’s an easy way to catch your breath, and even begin to enjoy breathing again.
Instead of continuing on as a transactional fundraiser, become a donor experience transformist!
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