- 4 Killer Techniques
- Plus some Secret Little Tips (see below)
Still stuck for subject lines for your year-end emails?
Your subject line is like your outer envelope for direct mail.
A window into your message.
Make sure it’s open enough to give a glimpse of something intriguing… urgent… exciting… emotional… shocking… funny… useful… anything compelling to grabs folks’ attention.
The more specific and to the point, the better.
NOTE: if you’re not planning a series of year-end emails — get on it NOW! If you’re sending less than 7 emails in December, you’re below the nonprofit average. You don’t want to be below average do you?
As much as a full third (33%) of December gifts occur on the 31st of the month! Last year the percentage increase in overall fundraising was 2.1%, while the increase in online fundraising was 8.9%.
If you’re not online, putting forward your most compelling fundraising offer at a time when folks are primed to give the most, you’re missing your best opportunity.
Here are some subject line techniques I particularly like, with thoughts about how you can use them to boost your year-end fundraising: