R.I.P: Top 3 Things Required for Content to be King + 17 Questions You Should Ask Before Building a Content Marketing Strategy


Is your content pushing up daisies?  It should be.  That’s the way to grow and blossom.   I call it  the R.I.P. Content Marketing Strategy:  (1) Relevance; (2) Ideas; (3) Plan. [Coincidentally, adhering to these principles should bring peace of mind so that you can rest easy in the knowledge you’re doing the right things (relevance; ideas) in the right ways (plan).]  So, to mimic Do,Re,Mi from the Sound of Music: