Oct222013
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5 More Things Your Board Doesn’t Get about Fundraising and Nonprofits

I unlocked Pandora’s box with my last post, 5 Things Your Board and CEO Don’t Get About Fundraising and Donors. Especially when it comes to board members, many of you say their behavior has you scratching your heads much of the time. So, here are 5 more things that too many boards simply don’t seem to understand:

1. It costs money to make money. This one is odd, since many of these folks seem to understand the concept of ‘investment’ when it comes to their day jobs. 

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1 CommentBoards & Leadership
Oct212013
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5 Things your Board and CEO Don’t Get about Fundraising and Donors

Donors feel good when they give. There’s plenty of research  showing  philanthropic giving is good for people. It makes folks happier, healthier and even more successful. So there is no need to apologize when asking for support where the need is authentic. In fact, asking others to participate in philanthropy is a great gift. Just don’t forget to thank them personally and promptly when they do, so they also experience the joy of having made the right decision.

Donors respond to sizzle, not steak.

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2 CommentsBoards & Leadership
Oct152013
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Hue Are You? What Color Can Mean for Your Marketing Strategy

 

 I adore color.  I’m definitely not someone who wears only black!  I thought it would be interesting to think about how we use color in our donor communications, and happened on several great infographics, including The Psychology of Color in Design and Color Psychology and Marketing. They offer a terrific overview of the meaning of colors in the western hemisphere. What you’ll learn is eye opening.

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4 CommentsContent Marketing