Your nonprofit has a variety of different constituencies. You need to devise communication strategies that connect with all of them.
Because, guess what?
All of your ‘customers’ are potential donors.
Which is why you should take mastery of nonprofit content marketing seriously. It’s not something you should simply delegate to marketing staff.
They need your input. And you need theirs.
Let’s consider your different nonprofit ‘customers’ for a moment.
They begin with actual users of your services… then range to volunteers… social media followers and advocates… community leaders with whom you interact… and philanthropic donors. Then there are your most likely potential ‘customers’ in all of these categories, including