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Articles – List

Update for 2012 Clairification Subscribers – Don't Miss a Post!

Sometimes when you move, alas, things go awry.  It’s come to my attention that some of you did not receive ivery of my first 2013 post on the new (hopefully improved) Clairification website.  I’ve fixed the problem, but here’s a link to what you missed: Do You Make These 5 Social Media Mistakes? And please…

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January 9, 2013Leave a commentContent MarketingBy Claire Axelrad
Jan72013
Stoplight

Do You Make These 5 Social Media Mistakes?

It’s time for a fresh look. A clairifying look, if you will.

Many of you have questions about social media, so let’s start by blowing out a few cobwebs and clearing our heads.

Ready?

Because if you think any of these things (below), you’re making a mistake in today’s zeitgeist.

There’s been a digital revolution, and the way people learn about you and communicate with you has changed. Dramatically.

If you don’t know it, they do.

You can either get inside their heads, or stay inside your own.

You’re inside your own head if you think:

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January 7, 2013Leave a commentSocial EngagementBy Claire Axelrad
Dec212012
Headshot-no-glasses-br-296x300.jpg

A New Home for the Holidays… and Beyond!

Be it ever so humble… Welcome to Clairification’s new home! You’re all invited – so don’t be a stranger! To make sure you can come and go as you please, those who’ve bomarked the old homesite may want to get the fresh new set of keys here. I’ll be taking a little holiday [to settle…

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December 21, 2012Leave a commentGeneralBy Claire Axelrad
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Bloomerang
Created by fundraisers for fundraisers, Bloomerang makes it easy for nonprofits of all shapes and sizes to build and manage donor relationships key to long-term success.
-Claire
When Claire speaks, we listen. There are few consultants in the nonprofit sector who so closely align with Bloomerang's focus on donor stewardship and retention. The Clairification School provides too much value to ignore!
 
Veritas Group
Through training and consulting, deliver a joyful, creative, disciplined step-by-step major gift fundraising approach that assures sustainable, transformational funding.
-Claire
Claire knows her stuff from years of experience!  The resources she provides in her Clarification School are invaluable and are tools you can execute immediately to take your fundraising to new levels of success.
 
Eventgroove
Your one stop shop: custom event & fundraising hub, promo tools, ticketing, print integration, virtual check-in, live streaming, seating, plus sales & referral tracking.
-Claire
Claire’s breadth of experience in the nonprofit sector helps connect all the dots. Clarification School offers an invaluable mix of perceptive ideas, relatable advice, and practical action tips – it’s so worth joining!
NextAfter
What works can be proven! NextAfter takes an experimental, data-driven, analytic approach to digital-first strategies designed to optimize fundraising results.
-Claire
We most appreciate Claire’s heart. She’s driven to equip all fundraisers with tools and ideas they need to grow generosity, assuring the best ideas in fundraising are not held captive to a select few experts and agencies.
 
Firespring
Firespring offers beautiful websites with an integrated marketing, software and fundraising suite—all you need to make life easier for you and your supporters.
-Claire
Claire’s fresh perspective and unwavering approach to instill new ideas, techniques and proven practices are but a few reasons why Clarification School is a tremendous resource.
 
Rally Corp
Rally-enabled conversational text messaging meets supporters where they are to reduce acquisition friction, forge unbreakable relationships and inspire passionate philanthropy.
-Claire
Claire's ability to dig deep for insights and get to the heart of the matter is unmatched. Her front-lines experience makes her our go-to resource for philanthropic training that gets results.
Qgiv
A user-friendly ‘one stop shop’ platform for online fundraising, Qgiv enables event registration, email, social sharing and customized responsive design.
-Claire
Clairification School offers a wealth of information and knowledge; Claire communicates so clearly and simply that even brand-new concepts are easy to grasp and put into practice.
 
Top Nonprofits
Resources galore: webinars, podcasts, blogs, guides, courses and the live & online “Nonprofit Changemakers” events – all designed carefully to support nonprofits. They’ve got you!
-Claire
Clairification School is my absolute go-to resource for practical, thoughtful fundraising ideas and doable strategies. Claire is always engaging. She’s one of my favorite subject matter experts!
 
Top Nonprofits
Helps nonprofits inspire increased support via digital annual reports with engaging storytelling, drag and drop functionality, mobile responsiveness and attention-grabbing features.
-Claire
There are few consultants like Claire, that truly understand donor engagement when it comes to annual reports. The Clairification School provides so many insights for marketers and fundraisers!
Thanks to our Clairification School Sponsors!
Clairification - Copyright 2016
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