If you’ve been reading Clairification you know by now that I’m a huge blog booster for nonprofits. If you don’t have a blog yet, you should get one. Pronto! Yup, I think they’re that important. And don’t tell me you don’t have the bandwidth. You absolutely do. You just have to rethink your modus operandi.…
DetailsDo you have a mature social media operation, or are you just a baby? Or a teen? Babies babble. Teens make it all about themselves. Are you simply using Twitter to babble? Facebook to say “look at me?” Or have you embraced a more full-grown strategy? The best place to start, and the fastest way to get there, is with a blog.
They’ve been around the longest, and they’re pretty tried-and-true.
Details[I am responding to Andrea Kihlstedt’s Open Letter to me, Is The Donor Pyramid Really Dead, in the Guidestar blog. She was responding to my recent posts on the death of the Donor Pyramid in Fundraising Success Magazine: R.I.P. Donor Pyramid? and Maximize Social Business Blog How Social Media Toppled the Donor Pyramid – What that Means for Nonprofits.]
First, let me say this is a great dialogue to be having. The donor pyramid is a sacred dinosaur, and it’s good to challenge old assumptions from time to time. After all, the dinosaurs had a very good run, but even they became extinct.
Andrea says “no, the pyramid is alive and well,” making the case that (especially in capital campaigns) not all donors are equal. She also finds use for the pyramid in other campaigns, noting a Kickstarter campaign she recently worked on in which the biggest gifts came from donors who were approached face-to-face rather than via online strategies.
Details
