Philanthropy; Not Fundraising
People. Purpose. Passion. Plan. Four “P”s in a row. I know… you’re thinking, cute. Yawn. But wait. Before your eyes glaze over, stop a moment and think about these 4 “P”s.
They’re central to your success in inspiring philanthropy. Because even though I’ve written, and truly believe, that there are fundamental ways fundraising has changed significantly over the past five years, there are also things that haven’t changed at all. You simply must translate these fundamentals to the digital world:
- People love a good story.
- One with a purpose.
- One told with passion.
- One that has an order or plan.
It’s human nature to love to listen to – and tell – a story. So let’s figure out how to make that happen for your organization – and for your donors.Details