How to Use the Multiplier Effect to Inspire Annual Giving

Three-San-Francisco-Hearts.-DOdici-Such-Great-Heights-I-Such-Great-Heights-II Benefit for S.F. General Hospital FoundationRemember learning your multiplication tables? The concept is powerful for fundraising!

People love to S-T-R-E-T-C-H their dollars.

This is the basic psychology underlying “BOGO” (Buy One; Get One free) and “2 for the price of 1” sales.  For a variety of reasons, we’re crazy about getting a good deal!

If I get more for my money, that’s smart.

It’s frugal to find ways to leverage our family’s spending.

I like to use my money in the most effective way I can.

It’s easy to apply these desires – to be smart, frugal and effective — to the creation of compelling fundraising offers.

All you have to do is go back to third grade!

2 X 1 = Twice as much!

Why not put that education to use in order to create your most compelling fundraising appeal? An offer your donors will have trouble refusing!

When you show your donors how you can leverage their donation to accomplish more than they even imagined, you greatly increase the likelihood they will respond to your call to action.

Let’s take a look at the best ways to accomplish this objective.

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You’re Thinking About Planning a Fundraising Auction – Now What?

Congratulations! Whether you’re planning a stand-alone auction or adding an auction to an existing event, these fun-filled bidding extravaganzas serve multiple purposes. They’re hard work (after all, anything worth doing takes dedication, energy and time), but well worth the effort when done well. They can help you: Raise money. Provide additional value and entertainment…

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Progress is transformational. When you arrive, you feel good.

Actually, with the most awe-inspiring transformational journeys, you feel good before, during, when and after you arrive. Why? Because you’re following something that calls to you. The siren song of the calling stirs you, continually. You, your organization, your supporters… you’re all journeying forward on a quest that takes you each where you’re pulled to…

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