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Articles – List

Why If It’s Not Broke Don’t Fix It No Longer Applies

Just because you’ve always done it one way doesn’t mean you should continue to do so. This week Seth Godin exhorts us to adopt a new paradigm in Strategy Matters More Than Ever.  It’s not what you do (the potentially bren thing) but how you do it (the potentially bren process/attitude) that separates winners from…

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July 24, 20128 CommentsStrategy & ManagementBy Claire Axelrad
Jul222012
amazing-beautiful-box-cake-candy-Favim.com-418352.jpg

The Secret to Finishing Projects: How to Balance ‘Done Enough’ with ‘Overdone’

Does this box need anything else to fill it? Or is it good to go? A recent post by the inimitable Seth Godin poses the question What’s in the box? The point of the post is to make us question our quest for perfection and all the needless worrying we put into imagining every thing…

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July 22, 20122 CommentsStrategy & ManagementBy Claire Axelrad
Jul192012
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The Easy Way to Solve Your Content Marketing Challenges

Embrace the centrality of content marketing to your success; then simply tell stories. Stories draw us in.  They make us want to be transported. That’s all there is to it.  Duh! I don’t see a lot of articles I wish I’d written, but Why content marketing will make your small business sexy is one of…

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July 19, 20121 CommentContent MarketingBy Claire Axelrad
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Bloomerang
Created by fundraisers for fundraisers, Bloomerang makes it easy for nonprofits of all shapes and sizes to build and manage donor relationships key to long-term success.
-Claire
When Claire speaks, we listen. There are few consultants in the nonprofit sector who so closely align with Bloomerang's focus on donor stewardship and retention. The Clairification School provides too much value to ignore!
 
Veritas Group
Through training and consulting, deliver a joyful, creative, disciplined step-by-step major gift fundraising approach that assures sustainable, transformational funding.
-Claire
Claire knows her stuff from years of experience!  The resources she provides in her Clarification School are invaluable and are tools you can execute immediately to take your fundraising to new levels of success.
 
Eventgroove
Your one stop shop: custom event & fundraising hub, promo tools, ticketing, print integration, virtual check-in, live streaming, seating, plus sales & referral tracking.
-Claire
Claire’s breadth of experience in the nonprofit sector helps connect all the dots. Clarification School offers an invaluable mix of perceptive ideas, relatable advice, and practical action tips – it’s so worth joining!
NextAfter
What works can be proven! NextAfter takes an experimental, data-driven, analytic approach to digital-first strategies designed to optimize fundraising results.
-Claire
We most appreciate Claire’s heart. She’s driven to equip all fundraisers with tools and ideas they need to grow generosity, assuring the best ideas in fundraising are not held captive to a select few experts and agencies.
 
Firespring
Firespring offers beautiful websites with an integrated marketing, software and fundraising suite—all you need to make life easier for you and your supporters.
-Claire
Claire’s fresh perspective and unwavering approach to instill new ideas, techniques and proven practices are but a few reasons why Clarification School is a tremendous resource.
 
Rally Corp
Rally-enabled conversational text messaging meets supporters where they are to reduce acquisition friction, forge unbreakable relationships and inspire passionate philanthropy.
-Claire
Claire's ability to dig deep for insights and get to the heart of the matter is unmatched. Her front-lines experience makes her our go-to resource for philanthropic training that gets results.
Qgiv
A user-friendly ‘one stop shop’ platform for online fundraising, Qgiv enables event registration, email, social sharing and customized responsive design.
-Claire
Clairification School offers a wealth of information and knowledge; Claire communicates so clearly and simply that even brand-new concepts are easy to grasp and put into practice.
 
Top Nonprofits
Resources galore: webinars, podcasts, blogs, guides, courses and the live & online “Nonprofit Changemakers” events – all designed carefully to support nonprofits. They’ve got you!
-Claire
Clairification School is my absolute go-to resource for practical, thoughtful fundraising ideas and doable strategies. Claire is always engaging. She’s one of my favorite subject matter experts!
 
Top Nonprofits
Helps nonprofits inspire increased support via digital annual reports with engaging storytelling, drag and drop functionality, mobile responsiveness and attention-grabbing features.
-Claire
There are few consultants like Claire, that truly understand donor engagement when it comes to annual reports. The Clairification School provides so many insights for marketers and fundraisers!
Thanks to our Clairification School Sponsors!
Clairification - Copyright 2016
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Clairification

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