Could you stand to improve the way your nonprofit staff work together as a team? In How to Collaborate with and Influence People Using the SCARF Mo, Martin Luenendonk, CEO of Cleverism, offers an in-depth explanation of how to better manage groups and improve co-operation by understanding what drives social behavior. You can apply the…Details
Recently Tom Belford of The Agitator penned a post entitled “Donor Retention … Why Is It So Hard?”
I’d like to explore this a bit, and I hope you’ll join me.
First, are you finding it difficult?
If so, why do you think that’s the case?
If not, and you’re being successful getting repeat gifts,Details
Your nonprofit has a variety of different constituencies. You need to devise communication strategies that connect with all of them.
Because, guess what?
All of your ‘customers’ are potential donors.
Which is why you should take mastery of nonprofit content marketing seriously. It’s not something you should simply delegate to marketing staff.
They need your input. And you need theirs.
Let’s consider your different nonprofit ‘customers’ for a moment.
They begin with actual users of your services… then range to volunteers… social media followers and advocates… community leaders with whom you interact… and philanthropic donors. Then there are your most likely potential ‘customers’ in all of these categories, includingDetails