Is Fundraising Cinderella to Your Nonprofit Marketing Communications?
Too often ‘Fundraising’ is made to sit in the corner while her step-sisters, ‘Content Marketing’ and ‘Online Communications’, get busy dressing up for the ball.
Her step-mother and step-sisters think raising awareness is more important than raising money.
They think all they have to do is look pretty, and they’ll naturally get chosen. Nobody wants to be bothered to include Cinderella (aka Fundraising) in the planning. After all, she’s “dirty.”