What makes an appeal package successful? In Part I I talked about (1) getting the letter opened and (2) enticing people to read the important parts of the letter. Today I’ll discuss what should happen next, if we’ve been so fortunate as to have had the letter opened and digested. 3. Make it easy…
DetailsWe Have Blast Off! What makes a fundraising appeal, well, appealing? Success is not that hard to achieve, provided you systematically consider all the key elements. It’s not rocket science. Yet there is some science, and art, involved. Here’s what you have to do: Get it opened. You have about two seconds to get noticed. If…
DetailsPreventing beats fighting Remember: Only YOU can prevent [forest] fires. Do you find yourself spending most of your time responding to other people’s crises? Is your day consumed with disruptive activities? Answering e? Responding to texts and voice? Are you constantly reacting, with little time left for acting? If so, you (and most likely your…
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