Children crave sugar, cars want gasoline, and nonprofits need money to operate at full capacity. While moms bake their children cookies and drivers give their cars all the fuel they need, nonprofits have donors to keep them running. Nonprofits need all the dollars they can get, which is why increasing fundraising from matching gifts is such a crucial endeavor.
DetailsI recently had the privilege of presenting at the ALDE Conference, during the course of which I had the good fortune to listen in on the Keynote Address presented by Kivi LeRoux Miller. It got me to thinking about becoming a nonprofit milliner.
Say what?
Well, here’s the deal. I’m sure I could do a brisk business selling all sorts of different hats based on what Kivi had to say about results from her 2015 Nonprofit Communications Trends Report. After surveying more than 1500 nonprofits, guess what she found?
Details
Male Donors Respond Best to Pitches That Stress Self-Interest, Study Says.
I came across this Stanford research study in the Chronicle of Philanthropy, and I have to say I’m surprised.
The article claims there’s an “empathy gap” between men and women. Because of this, it advises emphasizing how the prospective male donor will benefit from their philanthropy, rather than highlighting the impact of their philanthropy on the beneficiary.
Hmmn…
I’m not certain the right take-away from this research is to smother men with “hard” factual data and women with “soft” emotional stories.
Because I’ve read study after study that show the heart trumps the mind – and stories out-pull data — every time.
Details
