I don’t compile a list like this every year, but this year was different. It marked a shift in the direction of my content, because… “business as usual” seemed out of sync with the times we found ourselves in. So this year I’m going to summarize my writing of the year by sharing the articles…Details
Every nonprofit should have a major gifts program.
That’s where the lion’s share of the money is.
It’s a rare organization that has a mailing list large enough to raise a million dollars from a million different $1 donors. But most nonprofits do have major donor prospects hiding in plain sight.
It’s up to you to find them; then move them along a cultivation path that prepares them – and you – to make an ask that results in a win/win values-based exchange.
Let’s review 7 secrets that will guarantee your major gifts program is a success, whatever your size.Details
“The more that you know, the less they’ll say ‘No!’“
Such is the advice given by Jay Love, Founder of Bloomerang and a seasoned board member and major donor, some years ago at an online conference where we both presented major gifts master classes. His was on the topic of major gifts development from the donor’s perspective.
Do you think about your donor’s perspective before you ask for a major gift?
Here’s what I learned from Jay:
The more you know:
- what floats your donor’s boat,,,
- what other things compete for your donor’s attention (not just causes, but also career and family)…
- how your donor prefers to communicate…
- how your donor prefers to be wooed…
- how your donor prefers to be recognized…
… the more likely you’ll get a “Yes.”
This advice is SO important I want to dig deeper into ways you can get inside your donor’s head and build the type of relationship that will be a win/win. When your donor gets what they want and need, you get what you want and need!
If you can’t show your major donor prospect you really know them, how can they trust you’ll be a good steward of their passionate philanthropic investment?
We all want to be known before we enter into a major engagement.
Which brings us to the crux of successful major donor development. Not surprisingly, it begins and ends with the same thing.
Can you guess what that might be?Details