Articles – List

4 Reasons No One Will Read Your Nonprofit Blog: Part III of the C.P.A. series

C.P.A.? Yup. In my last two posts I introduced you to the ‘accountant’ theory of an effective blog content strategy.  C for constituent-centered. P for plan. A for accessible. You can review the ‘C’ and ‘P’ posts here and here.   Today we’re going to talk about the ‘A.’

No one is going to read your blog unless you make it accessible. As in “easy to approach, reach, enter, speak with, or use.” So, let’s start at the beginning.  Getting found and getting opened.

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6 Ways to a Kick-Ass Content Plan for Your Nonprofit Blog: Part II of the C.P.A. series

 

C.P.A.? Yup. In my last post I introduced you to the ‘accountant’ theory of an effective blog content strategy.  C for constituent-centered. P for plan. A for accessible. You can review the ‘C’ post here.  Today we’re going to talk about the ‘P.’

For starters, you’ve done your market research and you know what your constituents care about (if you haven’t done this, look at the 6 actionable tips in the previous post). Now, take all the great topics you’ve researched and brainstormed – all the questions you’ve been collecting from your constituents – and build an editorial calendar for your blog. I’m going to give you some tips and tools that will make this really simple. Promise.

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3 Little Understood Factors Affecting Your Nonprofit Blog Readership – and How to Quickly Fix Things – Part I

C.P.A.  That’s the three things.  Huh? Your accountant?  Well…. sort of.  What do you want from an accountant?  My guess is that you want someone who is:

• Passionate about helping you.
• An authority on their subject.
•  Focused on you and your situation.
• Working from a plan; knows how to help you.
•  Accessible to you; easy to understand; there when you need them.

Gosh, golly… that’s exactly what your blog readers want from you! So if you’ve got passion and authority (and I certainly hope you have that about your mission and the work of your organization) then you’re already ahead of the game. Woo-hoo! Now you just need to package everything, and make sure you’re Constituent-centered (focused on your readers); Planful (you know what your blog’s goals and objectives are and how you can use your blog to be of value to your constituents), and Accessible (folks can easily connect with you and understand what you’re sharing with them).

Once you understand the principles of C.P.A. you’ll be well on your way towards having a blog with content that knocks the socks off your readers. Today, let’s begin with how to put the ‘C’ in C.P.A.

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