9 Things Your Nonprofit Needs to Know About Monthly Donations

It’s the time of year when nonprofits are evaluating their recent fundraising results and making new year’s resolutions to bring in more contributions in the coming year. But… how?

What will move the needle for you this year?

No doubt there are a number of things you can do more effectively. I’ll be talking about many of them in the weeks and months ahead. Today, however, I want to discuss one thing you may or may not be giving serious thought to.

MONTHLY GIVING.

Chances are you already have some sort of monthly sustainer program.  But… is it the best it can be?  Could it do more heavy lifting for you?

Today I’ve asked an expert, Bill Sayre, President of Merkle RMG, to give me his thoughts on what you can do right now to begin and/or better manage a monthly giving program.

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When Opportunity Knocks, Open the Door: Donor Acquisition 2017

No nonprofit can afford to be an island.

As tempting as it may be to stay in your comfort zone, wearing blinders that enable you to forge straight ahead without noticing what’s going on around you, this is a dangerous practice.

Because sometimes the landscape changes dramatically.  And when it does, your nonprofit could get left behind. Unless you’re paying close attention.

This happens, for instance, when emergencies arise. Earthquakes. Hurricanes. Floods. Drought. There have been years I’ve had donors tell me “This year we’re giving all our extra resources to respond to… Hurricane Katrina… Haiti relief… the Fukushima disaster… anti-hate organizations… and so forth.

In the face of such natural human impulses, what can you do?

When things outside your nonprofit’s doors portend impact for your ability to fulfill your mission, you need to be prepared.

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