In Part 1 we talked about the ‘why’ and ‘how’ of going undercover to stand in our customers’ shoes. In Part 2 we lo at the ‘what’ — the ways we can WOW our prospects by getting creative and discovering ways to set us apart from the competition in our constituents’ minds. As long as…
DetailsWhy is “Undercover Boss” so popular? Could it be because most of us feel like no one is listening to us? No one understands our pains and sorrows? It’s cathartic to see a boss, for a change, put himself in the shoes of his workers and consumers. It’s usually a kick-in-the pants, eye-opening experience. If…
DetailsFor years nonprofits have worked from the “inside out” in terms of prioritizing constituencies to target. It was accepted wisdom that effective fundraising was an “inside out” proposition and that we should work our networks beginning with those with the greatest reasons to give (e.g., board members, clients, family and friends). As resources allowed, we’d then…
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