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Articles – List

Feb12012
remote_panic-sm.jpg

Is Your Marketing on Remote Control: What to Do With Too Many Channels

We’re a nation afflicted with remote controlitis.  With so many marketing channels from which to choose, we constantly switch from one to the next.  We don’t focus as much as we used to, and we’re certainly not loyal to one media over another. First, a moment to define this disease. You suffer from remote controlitis…

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February 1, 20122 CommentsSocial EngagementBy Claire Axelrad
Feb12012
leadership-highlight.jpg

Social Media Moves to the Head of the Class

Recently I posted on the desirability of CEOs becoming active Tweetie Birds on .  It was a bit of a tongue-in-cheek suggestion, but the point was that as social media becomes and embroidered into the fabric of how we do business, leaders are going to want to understand what the heck it’s all…

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February 1, 20122 CommentsSocial EngagementBy Claire Axelrad
Jan302012
facebook-twitter-at-home.jpg

There’s No Place Like Home: Bring Your Social Customers Back to Your Home Page.

Think your website is ‘social’ because you’ve put a and button up there? Think again. We’re introduced to a profound change in the way we’ve been thinking of websites in Social Media Today’s recent post: What Needs to Be on Your Digital Agenda in 2012?  We’re told we must have ‘social websites.’ Sure,…

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January 30, 20124 CommentsSocial EngagementBy Claire Axelrad
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Bloomerang
Created by fundraisers for fundraisers, Bloomerang makes it easy for nonprofits of all shapes and sizes to build and manage donor relationships key to long-term success.
-Claire
When Claire speaks, we listen. There are few consultants in the nonprofit sector who so closely align with Bloomerang's focus on donor stewardship and retention. The Clairification School provides too much value to ignore!
 
Veritas Group
Through training and consulting, deliver a joyful, creative, disciplined step-by-step major gift fundraising approach that assures sustainable, transformational funding.
-Claire
Claire knows her stuff from years of experience!  The resources she provides in her Clarification School are invaluable and are tools you can execute immediately to take your fundraising to new levels of success.
 
Eventgroove
Your one stop shop: custom event & fundraising hub, promo tools, ticketing, print integration, virtual check-in, live streaming, seating, plus sales & referral tracking.
-Claire
Claire’s breadth of experience in the nonprofit sector helps connect all the dots. Clarification School offers an invaluable mix of perceptive ideas, relatable advice, and practical action tips – it’s so worth joining!
NextAfter
What works can be proven! NextAfter takes an experimental, data-driven, analytic approach to digital-first strategies designed to optimize fundraising results.
-Claire
We most appreciate Claire’s heart. She’s driven to equip all fundraisers with tools and ideas they need to grow generosity, assuring the best ideas in fundraising are not held captive to a select few experts and agencies.
 
Auctria
Auctria’s powerful tool to run your auction and fundraising events makes it easy -from the first donation to the last receipt, and all the activity & bidding in between!
-Claire
Clairification’s comprehensive fundraising and nonprofit management insights are the best. We happily refer organizations to Claire for expert philanthropy strategy, tips, and ongoing assistance. Highly recommended!
 
Rally Corp
Helps you use mobile as a core strategy, not just a transactional tool, to play a long game of donor retention and reduce acquisition friction.
-Claire
Claire's ability to dig deep for insights and get to the heart of the matter is unmatched. Her front-lines experience makes her our go-to resource for philanthropic training that gets results.
Yearly
Helps nonprofits inspire increased support via digital annual reports with engaging storytelling, drag and drop functionality, mobile responsiveness and attention-grabbing features.
-Claire
There are few consultants like Claire, that truly understand donor engagement when it comes to annual reports. The Clairification School provides so many insights for marketers and fundraisers!
 
Firespring
Firespring offers beautiful websites with an integrated marketing, software and fundraising suite—all you need to make life easier for you and your supporters.
-Claire
Claire’s fresh perspective and unwavering approach to instill new ideas, techniques and proven practices are but a few reasons why Clarification School is a tremendous resource.
Thanks to our Clairification School Sponsors!
Clairification - Copyright 2016
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