We’re a nation afflicted with remote controlitis. With so many marketing channels from which to choose, we constantly switch from one to the next. We don’t focus as much as we used to, and we’re certainly not loyal to one media over another. First, a moment to define this disease. You suffer from remote controlitis…
DetailsRecently I posted on the desirability of CEOs becoming active Tweetie Birds on . It was a bit of a tongue-in-cheek suggestion, but the point was that as social media becomes and embroidered into the fabric of how we do business, leaders are going to want to understand what the heck it’s all…
DetailsThink your website is ‘social’ because you’ve put a and button up there? Think again. We’re introduced to a profound change in the way we’ve been thinking of websites in Social Media Today’s recent post: What Needs to Be on Your Digital Agenda in 2012? We’re told we must have ‘social websites.’ Sure,…
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