14 Last-Minute Strategies to Boost Year-End Fundraising

Painting of baby in fetal position

Arrgh! Too crowded! Too competitive! Too much noise! I’m curling into a fetal position until it’s over!

Do you have that year-end feeling? You know, the one many fundraisers get around this time of year?

Kind of frenetic? Anxious? Stressed?

You’re not alone.

The average nonprofit receives 26 – 30% of all donations in December. And 10% arrive in the last three days of the year!  So, yeah, it’s really busy.  And a lot is on the line.

I was talking with one of my clients, who apologized for acting so frantic and rushed.  She said:

“Do you remember having that feeling? Did you get it when you used to work in the trenches? That worry that maybe you won’t hit your numbers? That people won’t give as much as they gave last year? That some of your major donors won’t renew. That maybe you’re not sending enough emails? That you’ll wake up on January 1st and be in BIG trouble?”

Oh, yeah. That feeling…

Of course I’ve felt it!  But over the years I’ve learned a few tricks to help overcome that feeling.

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May the Force Be With You: Underused Year-End Fundraising Tweak

Silhoette of person with light sabersWhat if I told you there’s a teensy little digital upsell that could skyrocket your year-end fundraising results?  Would that be of interest?

Darn rootin’-tootin’!

Okay. Here’s something you still have time to do. It has to do with your website, so consider looping in whoever is responsible for that part of your year-end marketing and fundraising strategy.

First, let’s look at a typical Donation Landing Page with a call to action via some compelling text, maybe a photo, and a big, bold “Donate” button. Hopefully you’ve optimized it for mobile too.  And, no matter what device your donor uses to access the page, they’re able to complete their gift with no more than two clicks.

Check, check, check, check and check.

You’re well on the way (or not quite) to getting some nice traction for your campaign.

But… don’t stop there!

Because you can significantly boost your results if you add one simple thing.

I like to think of it as “the force.”

It’s not a light saber, but it’s similarly luminous.

It’s called a…

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