This is suitable for a Chrismukkah celebration, which is what my family will be celebrating this year. Yes, latkes and brisket on Christmas day. Something for everyone. (Although no matzah; that’s for Passover). But there will be plenty of dough of all types. May your year-end be imbued with the spirit of philanthropy, and filled with…Details
There’s a treasure trove of knowledge and research around major gift fundraising. What works well. What doesn’t work at all. What’s, at best, half-baked.
It’s not rocket science. But there’s definitely art, and some science, involved.
The gestalt way of thinking about the three secrets boils down to simply being:
(2) systematic and
But, I’m pretty pragmatic. So I’d like to give you something more practical.
If I had to pick the top three practical secrets to success, they would be the following:Details
Some years ago I had the opportunity to present a major gifts master class where Jay Love, Founder and President of Bloomerang (and a board member and major donor himself) offered his thoughts on major gifts development from the donor’s perspective.
The more that you know, the less they’ll say “No!”
The more you know:
- what floats your donor’s boat,,,
- what other things compete for your donor’s attention (not just causes, but also career and family)…
- how your donor prefers to communicate…
- how your donor prefers to be wooed…
- how your donor prefers to be recognized…
… the more likely you’ll get a “Yes.”
If you can’t show your major donor prospect you really know them, how can they trust you’ll be a good steward of their passionate philanthropic investment?
We all want to be known before we enter into a major engagement.
Which brings us to the crux of successful major donor development. Not surprisingly, it begins and ends with the same thing.
Can you guess what that might be?Details