Sometimes it seems as if bequests actually do come from storks. They drop out of the blue, and you have no idea why. The gift isn’t from someone you recognize as a major donor. Often you don’t recognize the giver at all.
Because they seem mysterious, it can be hard to know where to look for bequests. So what do you do?
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Philanthropy, Not Fundraising
For too many nonprofits something isn’t working. Change is happening at a rapid pace while people try to employ yesterday’s ‘best practices,’ seeming to work harder and harder to make do with less — while needing to serve more.
Before the digital revolution, an information imbalance existed. This facilitated a one-way ‘push’ model of marketing/fundraising. We could define our own brand and sell it. Guess what?
DetailsFirst comes love… then comes marriage…
Are your supporters showing you they love you? Are you showing your supporters you love them? And finally — do you love your supporters?
It’s a long way from “I like you” to the altar.
Too many nonprofits forget this. And frankly, it’s hard to fall in love with someone you’ve barely met. So if all you have are solitary transactions with folks
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