R.C.A.? Yup. When building a blog, you want to be Relatable, Conversational and Actionable. In Part I of this series I encouraged you to think like an RCA Victrola. You want your content to get people singing your song. And, heck, you can’t sing unless you know the words. So, today let’s put the “C”…
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R.C.A. That’s the three things. Yup. When building a blog that’s not only worth reading but also worth sharing, you’ve got to think like an RCA Victrola and record. A great recording captures our attention. It transports us. It carries us away. It brings us into the music/story in an easy flow. It gets us tapping our toes and up on our feet dancing. Woo-hoo… it’s a party!
And don’t you just want to share a party? To get your readers to share your party you’ve got to make sure your blog posts are Relatable (they find common ground with your readers); Conversational (you speak directly to your readers), and Actionable(you achieve your blog post’s purpose).
Once you understand the three principles of R.C.A. you’ll be well on your way towards having a blog your readers will share with their networks. Today, let’s begin with the first principle: how to put the ‘R’ in R.C.A.
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Here comes this month’s *SMIT (Single Most Important Thing I have to tell you):
I’m still using the word fundraising. In fact, my most recent post was To Sell is Human; To Give, Divine – Why We’re All in Fundraising Now. I received a lot of feedback (mostly embracing) on the first post in my 2013 Series: Philanthropy; Not Fundraising. But there’s evidently some confusion. So, let’s clairify.
If you want to move from a culture of transactions to one of transformation don’t get bogged down worrying about semantics! You say potato; I say potahto… a rose by any other name… It’s the concept I’m hoping you’ll grasp. The point is to come from a place of love; not need. A place that centers on our donor; not us. A place that is deeply relational; not one-sided.
Let me share a few comments I received and contribute my thoughts:
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