We talk a lot in fundraising circles about inspiring people to give. Inspiration is a funny thing, however. Will we give if we’re inspired by hope or fear? Can you even call fear inspiring? Hmmn… Let’s leave those two questions aside for the moment (we’ll get back to them), and address that which I…Details
I’m offering a new feature of “Do’s vs. Don’ts.” I’ll run it occasionally, as ‘teaching opportunities’ arise. Please let me know if you find it useful!
Okay, let’s begin with today’s timely spring email example. Do you think it’s a “Do” or a “Don’t?”
What’s wrong/right with this picture? **
I’ll tell you my own thoughts in a moment. But first…
Think it through yourself because you’ll likely get more out of this if you do.
Seriously, I mean it. We learn best by doing.
Take five minutes and jot down your answers to the following questions on a piece of paper or your screen.Details
You know this when it comes to your personal life (surely you can hear your Mama’s voice in your ear). You certainly know this when it comes to political correctness (surely you know the words to avoid, at all costs). You even know this when it comes to your professional life (surely you take pains to avoid certain acronyms and jargon).
Well… guess what?
Words matter when it comes to fundraising too!
When asking people for a charitable gift, choose your words with care.
Which Fundraising Ask Word Works Best?
Here are some common ‘ask’ words:
- Pitch in
- Chip in
- Leave a legacy
I have strong favorites, as you may be able to infer from the words I’ve boldfaced.
Let me tell you why.Details