Today we continue with Clairification’s virtual on curriculum – 5 Things Nonprofits and Fundraisers Must Do to Succeed in 2016. Last week I introduced the concept of integrating donor-centered fundraising with on social content marketing. I’ve found that most fundraisers and executive directors think they know about the first part of this two-part equation…
DetailsContent is the heart of your successful fundraising strategy.
If you don’t sell it, you won’t connect with your audience.
And if you don’t connect with your audience, you haven’t got a snowball’s chance in you know where to persuade folks to give to you to further your mission.
This is where learning to become a master storyteller comes in.
I know you’ve heard this before. Storytelling is the meme du jour.
But that doesn’t mean you shouldn’t pay real attention.
Your year-long “Dive the Five” virtual course continues!
I’ve selected five major themes – fundamental nonprofit fundraising strategies — to discuss with you this year in depth. Strategies that are so important to your success in 2016 – and beyond – that I want to be certain (1) you’ve got them on your priority list, (2) will begin to dedicate some serious resources towards them, and (3) will commit to practice them regularly, until they become almost second nature.
If you learn to “Dive the Five” you’ll be able to raise money for anyone, any place, any time. And I’ll be your Guide.
Some of these skills will seem familiar, but the way you employ them may need to be tweaked in order for you to survive and thrive in our digitally-revolutionized society. Other skills may be things you’ve thought about, or dabbled in, but haven’t really committed to with serious intent and dedicated resources.
Details
