FundraisingSuccess just named the winners of the 2013 Fundraising Professionals of the Year Awards. And I was voted “Top Fundraising Blog!” I can’t tell you how grateful I am, and how deeply honored. You can click here to see who else made the 2013 Fundraising Success Awards list. I do feel a little bit like…Details
R.C.A.? Yup. When building a blog, you want to be Relatable, Conversational and Actionable. In Part I of this series I encouraged you to think like an RCA Victrola. You want your content to get people singing your song. And, heck, you can’t sing unless you know the words. So, today let’s put the “C”…Details
R.C.A. That’s the three things. Yup. When building a blog that’s not only worth reading but also worth sharing, you’ve got to think like an RCA Victrola and record. A great recording captures our attention. It transports us. It carries us away. It brings us into the music/story in an easy flow. It gets us tapping our toes and up on our feet dancing. Woo-hoo… it’s a party!
And don’t you just want to share a party? To get your readers to share your party you’ve got to make sure your blog posts are Relatable (they find common ground with your readers); Conversational (you speak directly to your readers), and Actionable(you achieve your blog post’s purpose).
Once you understand the three principles of R.C.A. you’ll be well on your way towards having a blog your readers will share with their networks. Today, let’s begin with the first principle: how to put the ‘R’ in R.C.A.Details