Jun122013
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Top 10 Checklist to Simplify Nonprofit Blogging

I really want you to blog. Did you know that Social Media Examiner’s 2013 State of Social Media Report puts blogging #1 at the list of the top 14 social media channels you should be exploring? I’ve said it before and I’ll say it again: Your blog is the hub of your content strategy (or it should be).  Build a blog and rock it. You’ll simultaneously put in place a content  strategy that will enable you to easily share relevant content across every communication channel you use.  Online and offline. There’s no better way to offer your constituents meaningful engagement.  So… what are you waiting for?

BTW: You can learn a lot more if you download my free webinar,The Keys to Nonprofit Blogging that Drives Engagement.  Did I mention it’s free?
Here are 10 tips to get you started, or to help you simplify the process so you can focus and deliver.

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5 CommentsContent Marketing
Jun62013
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For Whom the Bell Tolls: Major Gifts Officers Will Lose Their Jobs in 2 Years

Unless… they reinvent themselves.

I know this sounds harsh. But check out Seth Godin’s Tried and false where he bluntly tells the truth about the tried and true: “In times of change… most of the tried is in fact, false. False because what used to work, doesn’t, at least not any longer.”

You may have been the best major gift officer on the planet five years ago.  But that was then. This is now. The buying/giving market has fundamentally changed. And, yes, the culprit is the digital revolution. That’s how revolutions work. It’s truly the end of business as usual.

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2 CommentsMajor & Legacy Gifts