If You Get Nonprofit Donors to Ask this Question, You’re Home Free

There’s a simple six-step process to assure you secure a philanthropic gift.

The heart of this process — your key to success — is to flip the philanthropic asking equation on its head and get your donor to ask you, not vice-versa. 

That’s right.

Just get your donors to pop this one little question, and you’re home free.

Of course, you have to set them up to pop this question. But it’s easy, once you know the formula.

And I’m going to share that formula with you today.

Guess what else is really great about this?

It’s not scary!

If fear has been holding you back, today is your hallelujah moment.  Because I’m here to tell you exactly how to get your donors to ask you for a gift, rather than the other way around.

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Nonprofit Gift Planning: Do You Use the Language of Love?

language of love alphabetI recently listened in on a thoughtful webinar by Scot Lumpkin for The Stelter Company. It’s all about meaningful conversations with donors who (you hope!) may contemplate a gift to your organization.

To get folks to “YES” you just need to learn the language of gift planning!

It’s not just about HOW people give, but WHY.

Scott was speaking of what is often called ‘planned giving.It’s a term that’s unfortunately come to mean giving vehicles, which is a decidedly non-donor-centric way of framing things.

Anyone who contemplates a major, or stretch, outright gift plans ahead.

No one just gets up one morning and decides to give away $10,000.

Or let’s just stipulate it’s relatively rare.

Rather, would-be philanthropists consider how making a particular gift at a particular point in time may match their values and helps them accomplish their objectives, personal and philanthropic.

It’s seldom a spur of the moment action.

For purposes of this gift planning article, let’s consider your audience to be prospective major (outright) and legacy (deferred) gift donors.

Let’s try an experiment.

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Can You Smoke What’s in Your Major Gift Pipeline

You want a smokin’ major gifts program, don’t you?

Of course you do.  You want to light those babies on fire!

Better put, you want to ignite your donor’s passions, light the fire in their bellies, and help facilitate the type of philanthropy that will be a win/win/win – for you, your donors and the vision your organization seeks to attain.

You can’t do this without nurturing a pipeline that lights your donors’ sparks of interest, fans the flames and patiently waits until ignition happens.

Sure, you could just light little fires. Fires that self-extinguish pretty quickly. But these aren’t the fires that will sustain you and keep you warm over the long haul.

That’s why every nonprofit, no matter your size, cause or longevity, needs to build a major gifts pipeline.

Otherwise, you’ll have nothing to smoke!

Want to learn how to stop running on fumes?

Let’s Build Your Major Gifts Pipeline in 10 Steps!

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