In Part 1 I covered how quality trumps quantity when it comes to networking with your supporter base. It’s not so much about counting fans as it is about developing fans you can count on. In this two-parter I’m offering 8 ways to reframe your nonprofit marketing and fundraising stewardship objectives so you actually get…
DetailsCollecting — whether business cards, numbers of followers on Twitter or ‘likes’ on Facebook — is meaningless without a strategy to turn those relatively “blank” connections into meaningful relationships. If your marketing and/or fundraising strategy is based on counting, it’s time to rethink this strategy. Collecting is merely the “on ramp to build new relationships.” In his new book “Power Relationships,” author Andrew Sobel tells us there’s a better approach to networking.
DetailsWhere do you go to look for new donors to support your nonprofit in 2014?
If you’ve not yet tapped into the power of electronic communication to find new supporters – social, mobile, email, crowd funding, online donating — read my recent post on Maximize Social Business: The Answer to Finding Nonprofit Donors: Social Media.
While this is in no way a slam dunk, neither is any type of lead generation strategy a magic bullet to converting leads into donors. You still have to do the hard work of building relationships with these folks. Yet…
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