Philanthropy, Not Fundraising: How to Win Over Donors in One Word

What’s the number one thing you strive for in your marketing and fundraising strategy? Challenge yourself to think about this for a moment. Really think. Trust me; you’ll remember it better if you think first. Don’t skip ahead.

Got a word?

There’s one word that should come to mind. This word should become your mantra. It should underscore everything you do. Your annual appeal writing. Your special events. Your newsletters. Your blog posts. Your proposals. Your reports. Your social media.

If you take this one word to heart, you’ll be leaps and bounds ahead of the competition. Moreover, this is the one word that can set you apart. That can help you build relationships like nothing else. Ready?

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Why a Good Nonprofit Fundraiser is hard to Keep: Money – Part I

What’s love got to do with it? Show me the money.  I recently read Chronicle of Philanthropy contributor Holly Hall’s article about the need to Shake Up Development Offices and Curb Turnover. She cites Penelope Burk’s five years of research which have culminated in a new book, Donor-Centered Leadership as well as a much-talked-about study by CompassPoint and the Evelyn and Walter Haas, Jr. Fund that found half of chief development officers plan to leave their jobs in two years or less. And 40% plan to leave fundraising entirely.

What’s going on, and how can you fix it? Is it about money, or something else?

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