In Part 1 of this article we discussed four out of nine tricks to boost your social media traffic and build relationships with your target audiences. They included (1) optimizing your profile; (2) joining different networks; (3) crafting catchy, relevant titles, and (4) creating engaging content. Now it’s time to reveal the rest.
Before I do, it’s worth noting that there’s one dominant strategy underlying all my recommendations: Develop and rock a blog. All of these tricks will work without one, but a blog is the absolute best way to deliver content to your social networks. So make it the hub of your marketing communications strategy. Honest-to-goodness it will make your life easier! If you have numerous excuses holding you back from blogging, read this article to get over them [and see below for some help with implementation]. Got it? Okay. Let’s move on to tricks five through nine.