Today I’m going to tell you how to create a fundraising appeal that’s all about your donor’s happiness.
Because if you can persuade your donor that saying “yes” will make them happy, then you both win.
Don’t you want to make your donor feel like a winner?
Don’t you want to be a winner?
DetailsAre you starting to worry about whether you’ll raise enough money this year to meet your goals?
Are you concerned because last year’s appeal didn’t raise as much as you had hoped?
Are you fresh out of ideas for what to put into an appeal to generate the giving response you need to sustain vital programs?
Fear not! Help is on the way! Just use my gift to you — this 25-point checklist — before you send anything to your printer!
DetailsI could just say (1) prepare, (2) prepare, (3) prepare, (4) prepare, (5) prepare, and (6) prepare.
Did I mention that you really need to prepare?
Essentially, this is the meta-message of Shark Tank’s “Mr. Wonderful,” Kevin O’Leary, to would-be entrepreneurs seeking to get spots – and funding – on the television show. And the same advice holds true for nonprofiteers seeking investments from major donors.
Details