If any of the following apply to you, your nonprofit is not ready for the 21st century. The cure? Read Monday’s post to get serious and avoid being pranked — or spanked! — for failing to embrace the fact that we’re all social businesses now. Truly, it’s time to get serious (just not today; for now, have a little fun, a super good week-end and… get determined after April 1st). Let’s get in the spirit!
Do you:
DetailsFirst you get in the game. This should go without saying, but I still hear too many executive directors saying they don’t want to play. Folks: you gotta play to win. And it’s not the lottery. Your chances of winning are really good. It’s a game of skill, not luck.
Then you acknowledge that everyone is getting into the game. So you won’t get noticed just because you’re on the field. An October survey of U.S. nonprofits by VerticalResponse found that more than three out of five nonprofits reported spending more time on social media than they did a year ago. Nearly two out of five reported devoting six or more hours per week to social media. Ninety-six percent of nonprofits said they were on Facebook; 80% of these organizations reported posting on the site multiple times per week. Twitter also gets significant attention from nonprofits. The site was used by nearly three-quarters of nonprofits, and the organizations were more likely to post several times a day on Twitter (19.5%) vs. Facebook (13.8%).
Just because you’re flitting and twitting around doesn’t mean you’re getting anywhere fast. It reminds me a bit of the big pile-up on the football field. An amorphous mass.
DetailsPhilanthropy; Not Fundraising
People. Purpose. Passion. Plan. Four “P”s in a row. I know… you’re thinking, cute. Yawn. But wait. Before your eyes glaze over, stop a moment and think about these 4 “P”s.
They’re central to your success in inspiring philanthropy. Because even though I’ve written, and truly believe, that there are fundamental ways fundraising has changed significantly over the past five years, there are also things that haven’t changed at all. You simply must translate these fundamentals to the digital world:
It’s human nature to love to listen to – and tell – a story. So let’s figure out how to make that happen for your organization – and for your donors.
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