Here comes my occasional “Do’s vs. Don’ts” feature, where I with you something arriving in my box that seems a good ‘teaching opportunity.’ Today we’re going to review a last-day-of-the-campaign on appeal strategy. It arrived as an e. There’s (1) a sender’s address, (2) subject , (3) preview pane, and (4) the e itself.…
DetailsNew Year; New You (ish)? I happened across an article from a NYT feature called “The Morning,” wherein the writer asked readers for the best advice they’d received over the past 12 months. Of course, there were plenty of the expected tips like “Drink water;” “Don’t go to bed angry,” and “Exercise daily.” You…
DetailsI’m a huge fan of the Greater Good Science Center at UC Berkeley, and I often apply their research to nonprofit fundraising and marketing. This article there, How to Find Your Purpose in Life, really struck me. It affirmed something I’ve learned over than 30 years as an in-house development professional: You serve your…
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