Jan102016
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4 Guaranteed Ways to Research Major Donor Prospects

Know what to look for and where to look!
Know what to look for and where to look!

MAJOR GIVING.

It’s one of those terms nonprofiteers bandy about freely within the grand scheme of things to be devoutly wished for.

But precisely what constitutes a major gift, and where are they to be found? These can be difficult to pin down for your particular nonprofit.

You have to know (1) what you’re looking for, and (2) where to look.

Today I’ve asked an experienced prospect researcher, Ryan Woroniecki, Vice-President of Donor Search, to give us some practical major donor prospect identification guidance. Ryan, please take it away!

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3 CommentsMajor & Legacy Gifts
Dec222015
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What Your Donors Won’t Tell You about Your Nonprofit Newsletter

Is this how your newsletter makes your donor feel?
Is this how your newsletter makes your donor feel?

It’s boring them to tears.

Actually, let me rephrase. Not to tears. That would mean they’re feeling an emotional connection. Sadly, they’re not.

Most donor newsletters are boring to the point of numbness.

You’re not making the impact you need to make to keep your donors, let alone get them to give more the next time you ask.

Why?

Let me tell you what I learned from Penelope Burk, Donor-Centered Fundraising author, about 15 years ago. It fundamentally changed the way I communicate with donors.

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3 CommentsContent Marketing
Dec132015
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13 Smart Year-End Fundraising Strategies

Team toasting
Here’s to December 31st!

It’s here, it’s here!

That giving time of year!

My dear, don’t fear!

It’s time to get in gear!

Good cheer, get clear,

As the year-end draws near…

Bad poetry aside, it really is the time to get all your ducks in a row so you don’t miss out on this time of year when many charities will receive as much as 40% of their entire annual campaign goal.

So I’ve got 13 tips to give your year-end fundraising a shot in the arm!

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2 CommentsAnnual Giving