What’s the problem? Problems, problems… who’s got problems? We all do, but before we can solve them we must first define them. Otherwise, we’re apt to solve the wrong problem! Sadly, this happens all the time. SO let’s take a page from Einstein’s bo. He is quoted as having said that if he had one hour…
Detailshas been likened to the shop window of the 21st century when it comes to brand awareness.(Although this analogy came pre-, which arguably is even like window shopping of yore). Just as consumers increasingly research their purchases on to obtain the best deals, so too do prospective donors increasingly research nonprofits on. So…
DetailsWhat makes an appeal package successful? In Part I I talked about (1) getting the letter opened and (2) enticing people to read the important parts of the letter. Today I’ll discuss what should happen next, if we’ve been so fortunate as to have had the letter opened and digested. 3. Make it easy…
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