Nov32011
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Missoni Zig Zag Top Giveaway! Hitting the Target; Missing the Mark: When there is no there there, your hype is empty, your customer is alienated and your brand gets injured

Failure to iver on your promise.  This is the cardinal sin in branding. I promised this blog would not just be about philanthropy, but sometimes also about phasion and fun. So… I am following through.  Plus I am PROMISING that if you to the Clairification e list, and add a comment to this blog…

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15 CommentsDonor Retention
Oct302011
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Brand Spanking New: The changing meaning of ‘mark’ in marketing, ‘relationship’ in CRM and ‘social’ in branding and business

Branding used to connote something done with a hot iron to mark ownership of a steer.  If there was a relationship quality to this it was only in the fact of being an owner of the thing possessed. It was certainly not about building a relationship, or any important social bonds, with your livestock. In…

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12 CommentsContent Marketing