Branding used to connote something done with a hot iron to mark ownership of a steer. If there was a relationship quality to this it was only in the fact of being an owner of the thing possessed. It was certainly not about building a relationship, or any important social bonds, with your livestock. In…
DetailsThe fact that development and marketing are charged with making the same relationship-building and communications decisions means that it is time, once and for all, to actively align these functions. Yesterday in Part 1 we discussed the natural linkages between these functions and that, first and foremost, everything we do is about the customer experience. Today,…
DetailsThere’s no difference. There’s never been a difference. It’s time to call a spade a spade. When the term “development” came to be used in fundraising it was at a time when folks working in nonprofits wanted little to do with the world of “business”. Since marketing was a business term, nonprofits invented their own…
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