Sep122016
Image of brain

How to Use Psychology to Pre-Suade Donors to Give

 

Image of brain

What can you do now to prime the pump so your donors are pre-disposed to give to you when they receive your next appeal?

In Part 1 of this two-part series I described research from Robert Cialdini, author of the seminal Influence: The Psychology of Persuasion, and his newer book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, and discussed how you might apply this research to your fundraising strategies. We learned the importance of leading with a “gift” or “favor” that would incline your donor favorably in your direction.

Today we’ll look at how to cement the likelihood your favor is returned, as well as explore some types of favors that are likely to be perceived as valuable.

Details
1 CommentAnnual Giving
Sep52016

A Revolutionary Way to Influence Year-End Philanthropy

You asked a bunch of folks to give a year ago. Some did. You thanked them. Once. Maybe twice. Now you want to ask them to give again this year.

What’s wrong with this picture?

Too often nonprofits ask once; then assume folks who’ve made the decision to give will continue to do so. This is similar to retailers thinking that once someone has bought from them they’ll automatically do so again. Not true in either case.

Details
4 CommentsAnnual Giving