Nonprofit Event Fundraising Part 1: What’s the Point?
Do you think of your nonprofit event as a “fund raiser” or a “donor cultivation experience?”
The simple, obvious answer, of course, is that a good event is both.
In practice, however, successful event fundraising – galas and sport events and auctions that are worth the effort — is not this simple.
So let me ask this question another way:
What is your number one goal with your special event?
Think about this carefully for a moment. There can be a lot of reasons, good and not-so-good, for embarking on this admittedly resource-intensive strategy. Do your ends justify your means?
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