6 Ways to Create a Superior Nonprofit Donor Experience
Are you aware that one of the hottest things in for-profit management over the past 5 – 10 years or so is “customer experience?” There’s an entire industry that’s grown up around it.
It’s something that goes beyond customer service.
Customer service is to an outbound marketing world what customer experience is to an inbound marketing world. The former you do to your constituents; the latter you do with them.
You may be asking why this is important.
Post digital revolution, nonprofits must adapt to the realities of inbound marketing. The way people find and engage with you in a constantly connected, networked marketplace has changed. Your constituencies crave interaction. And meaning. And, gosh darn it, they want you to make them feel good!
They want a full-bore, positive experience with you.
Fail to deliver? They’ll go elsewhere.
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