I don’t usually do this, but today I’m incorporating the full text of a recent blog by Seth Godin. It’s not about philanthropy or fundraising. Or, is it? He says it’s about ‘goodwill,’ or the lack thereof. What it costs you to lose it. I say – you really should read what he says and…
DetailsToday we’re going to think outside the box.
I’m going to suggest your nonprofit consider creating an app.
Yes, one of those things people buy at the app store.
Lest you think I’m crazy, this is an idea I’ve been noodling around for some time now.
And I think its time may finally have come!
Okay, maybe not 100%.
But there’s something to be said for the mobile, app-based experience.
Not just for retail giants, but for social benefit causes too.
The idea began to glimmer for me
DetailsIs your nonprofit using Instagram yet? Pinterest?
I’m going to suggest you give it some serious consideration.
Why?
We live in the age of information overload. A wealth of information creates a scarcity of attention and thus a need to efficiently allocate attention.
Visual to the rescue!
Visual is a huge trend in marketing, using the power of digital to communicate your message and stay within the diminishing attention span of today’s online readers –8 seconds (one second less than the attention span of a goldfish).
Glub, glub.
If human minds are adapting to information overload this way (to multitask, prioritize, and consume quickly and efficiently), it makes sense for your nonprofit to adapt as well.
Otherwise, you’ll work really hard to put messages out there – that no one will read.
Want to stop working just hard and start working smart?
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