What do we want most to sustain our nonprofits? Loyal donors, natch! How do we get them? Oh, that’s simple. We badger them for gifts. When they give, we warehouse them in our database. We then send a form letter (pretending it’s personal because we use their given name and indicate their gift was earmarked…
DetailsWhat’s really at the heart of the matter? Donor-centered fundraising is not about money. Huh? If that first sentence has you scratching your head, it’s time to take a moment. I know. You’re thinking this is just semantics. You’re thinking that, of course, fundraising is about money. You’re thinking we can pretend it’s about something…
DetailsThis month I’m writing about how to be donor centered. Today I’m taking us in a perhaps unexpected direction – the path of social media. What does that have to do with being donor centered? Everything. There are two principle reasons why: 1. Social media is about relationships, not technology. Your constituents want a relationship.…
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